Start-up consulting from someone who has done it hat.
From idea to market: Positioning, brand, website and first product. Sparring for founders in the Rhine-Main region, remote across Germany and Europe.
Why sparring rather than off-the-shelf advice
I know both sides: Good advice and my own risk.
As founder and managing director of Essential Advertising GmbH I have been building brands and websites for companies for years. And with bemailed I developed my own software product from idea to launch: With my own money, my own mistakes and AI as a daily tool.
That combination is what you get on board: A consultant’s method and a builder’s scars. It saves you the detours others still have to take.
The stages we go through together
Five stages from sketch to a product customers pay for.
Idea and positioning
What genuinely sets you apart and who pays for it: We sharpen the idea until it fits in two sentences. The basis for everything that follows.
Brand and presence
Name, design, website: Looking professional before you are big. The first impression decides whether anyone reads on.
Product and MVP
Build what you can test in weeks instead of developing for months in private. With AI as a tool, what used to take months now takes days.
Marketing and first customers
Newsletter, website and visibility: The first paying customers are the best proof that the idea holds.
AI in a founder’s day
Achieving a lot with a small team: The tools that stand in for staff until you have them. From support to bookkeeping.
What stands behind it
Essential Advertising
My advertising agency in Oberursel: Brands, campaigns and websites for companies from trades to corporations. When your start-up needs delivery, it is ready.
bemailed
My own newsletter software: Built myself from idea to launch, developed with AI and in daily use. The proof that I know what I am talking about.
The format
Regular monthly sparring (remote or on site) or one intensive strategy day to begin: We settle what fits in the free first call. Between sessions there is a direct line for quick questions.
And when the plan turns into delivery (brand, website, campaign), you do not have to start looking again: My agency is behind it.
Frequently asked questions
Am I too early?
No. The earlier you are, the cheaper course corrections are. Even with a half-finished idea a first call makes sense: Then we talk about sequence.
What does the sparring cost?
A fixed monthly amount or a single strategy day at a fixed price. I give you the terms in the first call, which is free.
Do you also handle delivery?
Yes, if you want: Brand, website and campaigns are built by my agency Essential Advertising. The sparring stays independent of that, the choice is yours.
Remote or on site?
Both. On site in the Rhine-Main region, remote across Germany and Europe. Most founders mix: Strategy on site, everything ongoing remote.
Next step
Tell me where you want to go.
Request a first call (30 min, free)Also relevant: AI consulting for companies · AI workshop